K in Action:
Caara – an entirely new online store for used cars
We want to make it as easy as possible to buy a car. Caara.fi is a convenient and reliable way for consumers to buy used cars, and the best thing is that everything can be handled without getting up from the sofa. The service has especially attracted the attention of busy consumers and families who are not always able to visit car dealership showrooms.
In 2016, VV-Auto's retail trade opened Caara, an entirely new online store for used cars. Caara.fi is an online-only car store that has no traditional showrooms.
We aim to make it as easy as possible to buy a car. We also want to be involved in developing digital services for the car sector. Caara will enable us to change the customer experience with a fresh lifestyle approach where the customer's digital purchasing transactions are constantly improved. For consumers, Caara is an easy, hassle-free and reliable way to buy a used car online. Customers value the service's ease of use. The service has especially attracted the attention of busy consumers and families who are not always able to visit car dealership showrooms.
The online store can be visited every day at any time, and customers can purchase cars in the comfort of their own homes. Caara's salespersons can provide help using a chat service if required. Customers can find suitable cars by searching by price, fuel or purpose of use. All of the cars have undergone vehicle inspections so the buyer receives the most detailed, diverse and reliable information available to support a purchase decision. We also offer our customers a Caara warranty (12 months or 20,000 kilometres) and a 14-day right of return, as well as flexible Caara financing solutions. The extent of the service is exemplified by the fact that every brand of car is available on Caara.
Purchased cars are either delivered to the customer's home or to an agreed handover location. In Greater Helsinki, customers can also take a test drive, and the part-exchange value of the customer's existing car can be assessed at the same time. Customers can also send pictures and details of their existing car's history to enable the car to be assessed.
Buying a car has never been so easy! Whatever you need a car for – www.caara.fi