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Society

 

We contribute to creating a better society
  • We create partnerships and participate in developing local communities.
  • We develop our business in interaction with our customers.
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Topic Objective Progress of objectives 2014 Progress of objectives 2015 Progress of objectives 2016

Local production

We support local producers

K-food stores, Anttila and Kodin1 participated in the Blue and White Footprint campaign. We organised Local Food Dates with the aim of increasing the local product offering in K-food stores.

K-food stores, K-Citymarket Oy (home goods), K-Rauta stores and Rautia stores participated in the Blue and White Footprint campaign. We organised Local Food Dates in six different locations. We created the ‘Thank the Producer’ operating model to highlight the position of producers and increase the appreciation of Finnish production.

K-food stores, K-Rauta stores and Rautia stores participated in the Blue and White Footprint campaign. We organised Local Food Dates in six different locations. K-food stores sold 12 different Pirkka 'Thank the Producer' products for which we paid extra directly to the producer. In 2017, we will be the main cooperation partner in the 'MTK 100' celebrations.

Sustainable agriculture

We promote sustainable agriculture

The K-maatalous Experimental Farm searched for new alternatives to continue organic studies on grain crops in mainland Finland.

The K-maatalous Experimental Farm cooperated with Nylands Svenska Lantbrukssällskapet on organic crop species.

The K-maatalous Experimental Farm made a Baltic Sea commitment with the Baltic Sea Action Group (BSAG). The Experimental Farm's commitment focuses on developing the growing conditions of soil and nutrient measuring practices and equipment.

Donations, sponsoring and charity campaigns

We participate in projects, which are connected to improving families' daily life and sustainable development.

  • Red Nose Day
  • Good Christmas Spirit
  • Salvation Army
  • Pink Ribbon

We participated in Red Nose Day, the Good Christmas Spirit collection, the Salvation Army's Christmas Kettle collection and the Pink Ribbon campaign. K-food stores participated in the UNICEF's and Pamper's international vaccination campaign.

We participated in Red Nose Day, the Good Christmas Spirit collection, the Salvation Army's Christmas Kettle collection and the Pink Ribbon campaign. K-food stores participated in the UNICEF's and Pamper's international vaccination campaign. K-food stores' bottle return raffle's proceeds were donated to the Eväitä Elämälle aid programme by Save the Children. Together with the Finnish Basketball Association we organised basketball events and Pikkusudet basketball schools for primary school children across Finland. We started a research project with Plan to investigate the status of Cambodian migrant workers in Thailand.

We participated in Red Nose Daythe Good Christmas Spirit collection and the Salvation Army's Christmas Kettle collection. Finland's K-Rauta and the Women's Bank launched cooperation to help Ugandan women in the early phases of entrepreneurships. K-food stores participated in UNICEF's and Pamper's international vaccination campaign and raised funds for almost 900,000 tetanus vaccinations. We participated in the Pink Ribbon campaign with a more significant contribution than before. K-food stores' bottle return raffle's proceeds were donated to the Eväitä Elämälle aid programme by Save the Children. The Finnish Basketball Association and K-food stores cooperated to organise basketball events for over 10,000 children across Finland. We continued our cooperation with Plan to improve the sustainability of Thailand's fishing industry and to improve the status of migrant workers; cooperation has been agreed for the period of 2015-2018. K-Plussa customers can choose to donate their Plussa money to charity.

        

Management approach

Material aspects

  • Purchase practices

 

Local presence has an impact on the whole of society

The retail trade plays a significant role in local communities. It serves and employs local people. In addition to the direct employment impact, the retail trade also employs a significant number of people indirectly through suppliers and business partners.

Retailers, supported by Kesko's district organisations, represent local activities. A K-retailer entrepreneur is responsible for his or her store's staff and customer satisfaction. Listening to the wishes of local customers and making use of customer data, K-retailers put together a selection of products and services that meet customer needs. We develop our business through interaction with our customers.

Kesko purchases the majority of the products it sells from Finland and encourages K-retailers to include locally produced products in their selections. The impact of Finnish products on employment is significant; for example, Pirkka products are produced in nearly 120 companies all over Finland.

Policies and commitments

Kesko's grocery trade and Kespro are committed to the grocery store chain's good trading practices. Kesko requires that its business partners act in compliance with the K Code of Conduct. We add a K Code of Conduct contract clause to agreements signed by Kesko Group companies under which the Group companies purchase products or services from parties outside the Group.

Monitoring and control systems

Changes in the operating environment and in the K Group are taken into account by adjusting objectives, operating principles, monitoring systems and/or resources.

Responsibilities and resources

  • K-retailers and K-Retailers' Association
  • Kesko's district organisations
  • Steering group for responsible purchasing and Kesko's buyers
  • Division Management Boards

Programmes, projects and initiatives

K-food stores, K-Citymarket Oy (home goods), K-Rauta stores and Rautia stores participated in the Blue and White Footprint campaign in 2016. The campaign aimed to promote the sales of Finnish products and an awareness of the positive impacts of buying Finnish.

Grievance mechanisms

Boundaries

Economic performance Kesko
Indirect economic impacts K Group
Purchase practices K Group