We listen to our stakeholders

The assessment of Kesko’s operations and corporate responsibility impacts takes account of the key stakeholders:

  • customers
  • investors and Kesko’s owners
  • Kesko personnel
  • retailers and store staff
  • suppliers and service providers
  • the media
  • authorities
  • NGOs and other organisations
  • trade unions

The materiality assessment of Kesko's corporate responsibility guides Kesko's responsibility and stakeholder work. Operations in all areas of responsibility are developed in accordance with the expectations of the key stakeholder groups.

The stakeholder assessment is included in Kesko’s management model and operating plans. Kesko's corporate responsibility vision is based on taking stakeholders’ views into account. Various surveys are regularly conducted to identify stakeholder expectations.

Kesko's stakeholder interaction

The corporate responsibility function is headed by the Executive Vice President for marketing, communications, corporate responsibility and corporate relations, who is a member of Kesko’s Group Management Board. He reports to the Group Management Board on communication with stakeholders on economic, social and environmental responsibility.

Staying aware of stakeholder expectations requires regular dialogue. The following table describes interaction with the key stakeholder groups:

Key stakeholders
Stakeholder inclusivity and channels of interaction
Response to stakeholder expectations
  • Daily customer encounters
  • Customer service channels
  • Customer satisfaction surveys
  • Post-shopping surveys
  • Interaction via social media channels (Facebook, Twitter, LinkedIn, Pinterest, Instagram, blogs)
  • Survey and service functions on mobile and online services
Responsibility is strongly visible to customers in the K Group’s consumer brands and stores. Customers have to be able to trust in the quality and safety of products and the fact that their responsible choices start when they enter a K-store.
Investors, owners and analysts Investors’ and shareholders’ questions concerning corporate responsibility have increased in recent years. Kesko replies annually to the inquiries of several institutions making sustainability assessments.

Examples of events:
  • General Meeting
  • Investor meetings
  • Press conferences
  • Capital Markets Day

Kesko strives to continue and improve its ratings in significant sustainability indices and lists, as they are important neutral evidence of responsible operations. Transparency of reporting and corporate governance principles, as well as ensuring that laws and responsible operating principles are observed, create a solid basis for Kesko's business operations.

Personnel and retailers
  • Personnel survey
  • Performance and development reviews
  • National Works Council meetings
  • Kesko’s intranet: country-specific pages: Keskonet Finland, Latvia, Sweden, Russia, Estonia, and Keskonet Global for all
  • Available on Keskonet: feedback channels Direct Line, Mail to the President and CEO, link to SpeakUp reporting channel, discussion column and several blogs
  • Annual K-Team event for K-retailers, K-store staff, Kesko personnel and business partners
  • The K Code of Conduct (in the languages of all our operating countries)
  • Value discussions on the K Code of Conduct guidelines
Kesko's working community is developing and international. Common values, principles and operating practices provide the basis for our work everywhere. Corporate responsibility is becoming ever more important in creating the employer image. Companies in which job satisfaction is high and that offer versatile jobs and opportunities for career progress are most likely to succeed in attracting and retaining the best employees. K-retailers listen to the wishes of their customers and adapt their selections accordingly. Stores implement responsibility in all operations.
Suppliers and service providers
  • Around 24,600 suppliers and service providers, see 204-1 Proportion of spending on local suppliers 
  • Cooperation in accordance with fair trading practices
  • 'Principles and Practice of Socially Responsible Trading' guide
  • Business partner meetings, such as Kesko grocery trade’s annual partner info event
  • Audits and training events in high-risk countries
Diverse networking with suppliers and service providers requires that all parties of the supply chain accept the common values, objectives and operating practices.

We are together responsible for ensuring that our customers can rely on our expertise, services and the quality and safety of our products.
Society (the media, authorities, NGOs and other organisations, and trade unions)
  • Meetings
  • Media events and enquiries
  • Activities in organisations 
  • International activities in the BSCI and BEPI initiatives and in the national BSCI group
  • Enquiries from NGOs
Kesko proactively follows changes in society in close cooperation with its stakeholders. We cooperate and discuss openly with NGOs, authorities and other decision-makers.